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Blogs
Mastering Content Categorization for Listings
When it comes to showcasing your brand, production house, or entertainment platform, organizing content for listings is not just a task - it’s an art. Imagine walking into a library where books are scattered randomly. Frustrating, right? Now picture a library where every book is in its perfect place, easy to find and inviting to explore. That’s the power of well-organized content. It transforms chaos into clarity, confusion into connection. Let’s dive deep into how you can m
Indian TV in October 2025: Big Drama Returns and Fresh Launches Lock Festive Slots
Mumbai, October 13, 2025 — General entertainment channels are sharpening their October slates. They are launching high-visibility promos and reshuffling time slots to ride the festive audience surge. Ekta Kapoor’s supernatural franchise Naagin has dropped a fresh promo, signaling the return with Season 7 . Meanwhile, Star Plus and Colors are lining up weekday dramas to capture early-evening and prime-access bands. Zee has also firmed up a late-October reality premiere to
India’s Mahabharat Returns via Television-OTT Hybrid Model, Signaling New Era of Convergence
New Delhi / Pan-India, October 2025 — India’s television and OTT ecosystems are merging. The launch strategy for the new Mahabharat series exemplifies this trend. It combines digital streaming and broadcast television in a groundbreaking rollout. The Mahabharat reboot, featuring advanced AI visual effects, will have its exclusive digital premiere on WAVES OTT on 25 October 2025 . Following this, it will air on Doordarshan every Sunday at 11:00 AM , starting 2 November . T
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