Blogs

Mumbai, October 13, 2025 — General entertainment channels are sharpening their October slates. They are launching high-visibility promos and reshuffling time slots to ride the festive audience surge. Ekta Kapoor’s supernatural franchise Naagin has dropped a fresh promo, signaling the return with Season 7 . Meanwhile, Star Plus and Colors are lining up weekday dramas to capture early-evening and prime-access bands. Zee has also firmed up a late-October reality premiere to

New Delhi / Pan-India, October 2025 — India’s television and OTT ecosystems are merging. The launch strategy for the new Mahabharat series exemplifies this trend. It combines digital streaming and broadcast television in a groundbreaking rollout. The Mahabharat reboot, featuring advanced AI visual effects, will have its exclusive digital premiere on WAVES OTT on 25 October 2025 . Following this, it will air on Doordarshan every Sunday at 11:00 AM , starting 2 November . T

New Delhi / Mumbai, October 13, 2025 — At a panel organized under FICCI Frames 2025 , industry experts asserted that OTT platforms have become the connective tissue between India’s regional and national film industries. They enable stories from smaller languages to find pan-India audiences. The session titled “Platform Shifts & Uncharted Story-Scapes: New Frontiers of Creativity and Distribution” spotlighted how evolving digital distribution and audience behavior are dissol