October 2025 OTT Releases in India Promise Variety & Big Names

New Delhi, October 1, 2025 — As October begins, India’s OTT ecosystem is ready to surprise audiences with a slate of releases ranging from high-action blockbusters to intimate thrillers, all streaming on leading digital platforms.

Big Titles Coming to OTT

One of the most anticipated is War 2, starring Hrithik Roshan, Jr NTR, and Kiara Advani. After its theatrical run, the spy thriller is scheduled to stream on Netflix starting October 9. The film pits former agent Kabir Dhaliwal against his ex-comrade Vikram in high stakes cat-and-mouse chase sequences across cities.

Meanwhile, other OTT arrivals early in October include Kurukshetra (on SonyLIV), 13th (a drama on SonyLIV), and Search: The Naina Murder Case (on JioHotstar). The Game: You Never Play Alone, a Tamil thriller, is set to premiere on October 2 on Netflix.

Also in the mix is True Haunting, a paranormal docuseries releasing on October 7 via Netflix. The lineup further includes Maintenance Required, Boots, The Resurrected, and a Victoria Beckham documentary — all set across Netflix and Prime Video platforms.

Strategy & Platform Positioning

Many OTT platforms are capitalizing on the “holiday + festival season” effect. By launching marquee films like War 2 just after theatrical runs, platforms aim to sustain momentum and broaden reach. This hybrid release model has become common in Indian distribution strategy in 2025.

Genre diversification is also clear. The mix includes action-thrillers (War 2), crime dramas (Search: The Naina Murder Case), mythological epics (Kurukshetra), psychological narratives (13th), and supernatural documentaries (True Haunting). Platforms are aiming to service audiences with varied tastes, increasing stickiness and reducing churn.

Some of these shows also mark a push for regional content on national platforms. The Game, for example, is in Tamil but streaming on pan-India Netflix.

Early Observations & Challenges

One early trend: big theatrical films coming to OTT within weeks of cinema windows. While that helps recapture and monetize audiences digitally, it also raises questions about theatrical exclusivity and revenue impact for producers and theaters.

Another challenge: competing titles on OTT space can dilute visibility. With many releases clustering early in October, promotional budgets and algorithmic placement will make or break viewership. Films without headliners or star power may struggle to break through.

Still, for audience members, this spells choice and flexibility. Whether they missed a theatrical release or want to rewatch, viewers can catch these films at home without waiting months. Also, many films that underperformed theatrically could find new life on streaming platforms. (Earlier examples: smaller regional films regained viewership via OTT)

What Industry Insiders Say

Analysts suggest that releasing War 2 on Netflix so quickly is a signal of increasing confidence in OTT’s scalability. The film’s star cast and production scale help platforms promote it as a marquee property.

Platforms are also increasingly betting on their ability to market regionally — promoting Tamil, Telugu, and Malayalam titles to viewers outside their traditional states. Streamers hope cross-language discovery will expand subscriber bases.

The Takeaway

October 2025’s OTT calendar in India is ambitious and genre diverse. With War 2 anchoring the month and strong supporting titles like Search: The Naina Murder Case, The Game, and True Haunting, the streaming field is setting up fierce competition. Success will depend not just on content, but on timing, platform play, and marketing muscle.

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SRESTHA ROY - AUTHOR

Srestha is a film writer who explores cinema through sharp reviews, insightful news, and in-depth features. From the magic of the big screen to behind-the- scenes stories, she brings readers closer to the art and industry of film.