October 2025 OTT Releases in India Promise Variety & Big Names

New Delhi, October 1, 2025 — As October begins, India’s OTT ecosystem is ready to surprise audiences with a slate of releases. Expect high-action blockbusters and intimate thrillers, all streaming on leading digital platforms.

Exciting Releases This October

One of the most anticipated titles is War 2, featuring Hrithik Roshan, Jr NTR, and Kiara Advani. After its theatrical run, this spy thriller will stream on Netflix starting October 9. The film pits former agent Kabir Dhaliwal against his ex-comrade Vikram in a high-stakes cat-and-mouse chase across cities.

Other OTT arrivals early in October include Kurukshetra on SonyLIV, 13th, a drama on SonyLIV, and Search: The Naina Murder Case on JioHotstar. The Game: You Never Play Alone, a Tamil thriller, is set to premiere on October 2 on Netflix.

Also in the mix is True Haunting, a paranormal docuseries releasing on October 7 via Netflix. The lineup further includes Maintenance Required, Boots, The Resurrected, and a Victoria Beckham documentary — all set across Netflix and Prime Video platforms.

Strategic Moves in the OTT Space

Many OTT platforms are capitalizing on the holiday and festival season. By launching marquee films like War 2 just after their theatrical runs, platforms aim to sustain momentum and broaden their reach. This hybrid release model has become common in Indian distribution strategy in 2025.

Genre diversification is also evident. The mix includes action-thrillers like War 2, crime dramas such as Search: The Naina Murder Case, mythological epics like Kurukshetra, psychological narratives like 13th, and supernatural documentaries like True Haunting. Platforms are aiming to cater to audiences with varied tastes, increasing stickiness and reducing churn.

Some of these shows mark a push for regional content on national platforms. The Game, for example, is in Tamil but streaming on pan-India Netflix.

Challenges Ahead for OTT Platforms

One early trend is the rapid arrival of big theatrical films on OTT. While this helps recapture and monetize audiences digitally, it raises questions about theatrical exclusivity and revenue impact for producers and theaters.

Another challenge is the competition among titles in the OTT space. With many releases clustering early in October, promotional budgets and algorithmic placement will determine viewership. Films without headliners or star power may struggle to gain visibility.

Still, for viewers, this means choice and flexibility. Whether they missed a theatrical release or want to rewatch, audiences can enjoy these films at home without waiting months. Many films that underperformed theatrically could find new life on streaming platforms. Earlier examples show that smaller regional films regained viewership via OTT.

Insights from Industry Insiders

Analysts suggest that releasing War 2 on Netflix so quickly signals increasing confidence in OTT’s scalability. The film’s star cast and production scale help platforms promote it as a marquee property.

Platforms are also betting on their ability to market regionally. They aim to promote Tamil, Telugu, and Malayalam titles to viewers outside their traditional states. Streamers hope that cross-language discovery will expand their subscriber bases.

The Future of OTT in India

As we look ahead, the landscape of OTT in India is evolving rapidly. The competition is fierce, and the stakes are high. Platforms must innovate and adapt to keep pace with changing viewer preferences.

Conclusion: A Promising October Ahead

October 2025’s OTT calendar in India is ambitious and genre-diverse. With War 2 anchoring the month and strong supporting titles like Search: The Naina Murder Case, The Game, and True Haunting, the streaming field is set for fierce competition. Success will depend not just on content but also on timing, platform strategy, and marketing muscle.

As we dive into this exciting month, I can't help but feel the thrill of what's to come. The blend of genres and the push for regional content promise a vibrant viewing experience. Let's see how these titles perform and what surprises await us in the world of OTT.

---

SRESTHA ROY - AUTHOR

Srestha is a film writer who explores cinema through sharp reviews, insightful news, and in-depth features. From the magic of the big screen to behind-the-scenes stories, she brings readers closer to the art and industry of film.